The Lovingly Signed Story

Crafting Memories Since 2015

Singapore’s Premier Personalised Baby Gifting Experience. From our family to yours.


A Gift That Lasts a Lifetime

It started with a simple realization. When our founder celebrated the arrival of her third child, Amy noticed a gap in the market. While there were many places to buy baby essentials, it was hard to find a gift that felt truly personal, luxurious, and timeless in Singapore.

The wish was to give and receive gifts that weren’t just “items,” but memories woven into fabric, keepsakes that would be kept in memory boxes long after the baby outgrew them.

That’s how Lovingly Signed was born in 2015. What began as a passion project in a small office has grown into one of Asia’s leading destinations for personalised baby gifts. But our heart remains the same: we celebrate the joy of new life with the highest quality craftsmanship.

Embroidered with Love in Singapore

Unlike other dropshipping gifting platforms, we believe in controlling every stitch because the details matter. Every blanket, towel, and robe is meticulously embroidered in our own workshop on Lower Delta Road, Singapore.

This hands-on approach lets us deliver what premium gifting should feel like:

  • Precision you can trust: Every name is checked for spelling, placement, and finish before it’s packed, so it arrives looking exactly as it should.
  • Speed when it matters: We offer same-day and next-day delivery, so you can welcome the new arrival without the wait.
  • Quality (and peace of mind): We prioritise soft, responsibly sourced fabrics that are gentle on newborn skin. Where applicable, we use materials aligned with recognised standards such as OEKO-TEX® and GOTS.
  • Curated choice, not clutter: We bring together dozens of international and local brands with multiple personalisation options, so you can create something truly personal, not generic.
“We are the only personalisation business with a robust, hands-on presence across Asia, operating directly in Singapore, Hong Kong, and the UAE.”

Our Journey Together

Year Milestone
2015 The Beginning: Lovingly Signed is founded in Singapore by Amy Read, launching the city’s first luxury personalised baby hampers.
2017 Corporate Excellence: Established our B2B baby corporate gifting division, becoming the trusted partner for a diverse portfolio of 50+ industry leaders including Accenture, DBS, J.P. Morgan, and Hilton, alongside dozens of growing Singaporean enterprises.
2019 Going Regional: Opened our dedicated Hong Kong workshop to bring our signature quality to North Asia.
2025 Middle East Expansion: Expanded to Dubai and launched our dedicated UAE operations.
2025 10-Year Anniversary: Celebrating a decade of excellence and 58,000+ hand-delivered moments of joy to families worldwide.

Trusted by Parents, Loved by Babies

Over the years, certain gifts have become staples in nurseries across Singapore. Discover the collections that started it all:

Beyond the Nursery: We’re also the trusted partner for Singapore’s leading firms, providing bespoke corporate baby gifts for employees and clients.

The Faces Behind the Brand

Featuring our CEO, Tanya and her little ones

Tanya Rolfe Owner and CEO

“Having been an early champion of the brand as an investor, I stepped in to lead Lovingly Signed when our founder, Amy, transitioned to focus on her other ventures—ensuring our mission of luxury and care remained in dedicated hands…”

As a mum of two, I understand the chaos and magic of the early years. I know the joy of receiving cherished, personalised gifts—having received many when my firstborn arrived and still cherishing them today. Inspired by the lasting memories they create, I lead Lovingly Signed with a vision to make gifting effortless and emotional, specialising in crafting high-quality, unique, and speedy personalised gifts for every baby and child occasion.

Ready to create a keepsake?

Explore our most-loved collections to find the perfect welcome gift.