Our Partnerships

Born in London. Loved worldwide. Today, Jellycat stand among the most loved and respected soft toy companies in the world. What makes them different? Playfulness and luxurious quality. They source beautiful materials that are noticeably softer, subtler and long-lasting. Their HQ, Jellycat Studios, is based in central London and from there they spread joy through toys, accessories, books, music, films and social media. Their mission is to put a smile on your face. All of their toys are tested for any age suitability. This means that unless the toy carries a specific safety recommendation or suitability message, a Jellycat toy is safe for all ages - from birth to 100 years old (and beyond!)

Lovingly Signed is the official retailer of Jellycat

Jamie Kay’s Snuggle Bunnies collection is a range of ultra-soft, beautifully crafted plush toys designed to complement their timeless children's clothing. Made from premium materials with gentle, muted tones, each character—like Penelope the Bunny, Elsie the Kitty, and George the Bear—offers a comforting, keepsake-quality companion for little ones. Safe for young children and styled with Jamie Kay’s signature aesthetic, Snuggle Bunnies make thoughtful, memorable gifts for newborns, birthdays, and special moments.

Miffy is a small female bunny character from a series of children’s picture books created in 1955 by Dutch artist and author Dick Bruna. In Dutch she’s called “Nijntje”, a shortened form of konijntje, meaning “little rabbit.” She appears in over 30 simple, brightly colored storybooks and in several animated TV series, and has become an iconic children’s character worldwide, especially in the Netherlands and Japan.

Cosoco Kids was born in the hopes of bringing a peace of mind to families by providing the most cozy, soft, most comfortable elevated essentials. All our products are made of the highest quality TENCEL™ fibres that are gentle on the kid’s skin and to the environment

Puttot's founder, Jane’s voracious appetite for learning and interest in running her own business was apparent. From spending time in her youth learning French, to pursuing an education in fashion management in the fashion capital of the world, Jane was never one to shy from a path less travelled. As a distributor of carefully curated imported toys & gifts, they offer baby and children’s brands that are unique in their own design traits, share in our beliefs, philosophy, and quality. Puttot are fully committed to carrying only 100% safe products. Lovingly Signed currently carries products from brand such as Trixie and Moulin Roty as part of our collections.

In the beginning, they were intrigued by the idea of curating safe and natural scented candles from scratch. Eventually, they fell in love with the entire process of candle making and innovation. Subsequently, family and friends showed interest and wanted to get their hands on our candles. Their passion project slowly turned into a sustainably produced candle business. At the monologue co, their philosophy is to create organic and meaningful sensory experience to promote self care to the community. Every product is distinguished by its precise craftsmanship, quality ingredients, and breathtaking scents. They believe that the sense of smell will influence your mood and evoke new memories, thus every scent is curated specially to set the mood and brighten the space.

Lil' Milk Monsters was founded in 2016 by 2 moms, Li Xian and Charlene who are in search of comfortable nursing covers which are suitable for our humid weather. This venture began from a passionate search for solutions as they strongly believed in total breastfeeding since the birth of their first kid. They understand nursing in public may possibly be challenging when their inquisitive milk monsters pull, kick and look around while being nursed. Hence, they have created the perfect solution for you - an affordable, high quality, all-round nursing cover. Nurse anywhere & anytime to satisfy our little milk monsters cravings!

SJÖ Flora is a boutique florist in Singapore, specialising in preserved flowers and dried flowers that embody luxury and sophistication. Our bespoke floral arrangements are crafted with a personal touch, creating timeless beauty for every occasion. Offering flower delivery in Singapore, SJÖ Flora brings curated, elegant designs to your doorstep, making every moment unforgettable with our small-scale, artisanal approach.

My Passport Pal was inspired by Cristina's love for travel and a desire to share its wonders with her children. Seeing her son chat with his bear about a trip sparked the idea of a travel buddy. These teddies, with dungarees adorned with flags of visited countries, become more than toys—they’re companions that inspire a love for adventure, celebrate cultural diversity, and store cherished memories. Every journey tells a story—make it your own!

Mori Official is a women-run business with a mission to bring purpose and joy to both you and their makers, through their functional and inspirational products. Their one-of-a-kind creations are handmade by women in their homes for sustainable livelihoods, and created with the modern lady in mind - to inspire and to better your world. They are a social enterprise that creates functional and inspirational lifestyle products for your everyday adventure and meaningful gifting. Mori provides mothers work from home opportunities, even though they are from disadvantaged backgrounds. This way, they can spend more time with their family, and take care of their children and watch them grow.

House of Holly features a unique collection of sustainable premium bamboo essentials and gifts for newborn babies, toddlers, and children. Holly, the icon and inspiration for their brand, is a Pembroke Welsh Corgi, the first of the founders' three lovely Corgis at home, and nanny to their two lovely children. At House of Holly, they believe in selecting the highest quality materials and only work with fabric they would put on their kids. Only the very softest fabrics should touch their delicate skin. Bamboo is the perfect material to work with as it is silky smooth, natural, and highly sustainable fiber. Bamboo apparels are thus fabulous for babies and children with high skin sensitivity. Bamboo also acts as a thermal regulator, keeping our precious ones cooler in summer and warmer in cold weather.

At Hegen, they believe that breastfeeding should be rewarding, easy and - dare we say it – enjoyable. Hegen is an award-winning brand founded in 2015 to enhance the breastfeeding journey for parents all over the world. Their name draws from part of a German idiom, hegen und pflegen, which means “to cherish and nurture with care”. It represents their belief in creating a positive impact and contribution to both their customers and the global industry as a whole, in everything that they do. With the world’s first patented no-screw-thread closure, the Hegen Press-to-Close, Twist-to-Open™ (PCTO™) innovation allows the bottle to be pressed on with one hand, and twisted off conveniently with zero spillage.

​Little Noah is a Singapore-based babywear brand specializing in premium bamboo apparel for babies and toddlers. Their products are OEKO-TEX® STANDARD 100 certified, ensuring they are free from harmful substances and safe for your little one's delicate skin.

At August Society, the founder - Toni, a mom, she designs the bathing suits with functionality, quality and the environment in mind. They uses fabric that are made out of recycled materials, such as PET bottles and recovered ghost fishing nets. The kids collections use premium fabrics and unisex prints and designs where possible so they’ll still look great when handed down from brother to sister to friend. August Society has grown to reach families all over the world, including the US, Canada, Hong Kong and Europe via their partners and online store since 2015. As a mother of two, Toni also wanted to craft a brand that aligned with her values: the desire to keep learning, the impatience to discover new places and the need to be better citizen of the world. She couldn’t ignore any longer the damage done to our societies and ecosystems by fast fashion, and she want to ensure the best future for all of our children

Intrigued by a philosophy of using only 5/9 free and vegan-friendly products, all the nail polishes and products used by AUUM are vegan, animal-cruelty free and eco-friendly! Auum’s unique nail services are safe for kiddies and expecting mamas and they haven’t left out the fellas either with a whole range of rejuvenating foot scrubs and massages on offer. AUUM’s strict adherence to their impeccably hygiene standards whereby they use disposable towels, nail files, foot files, and toe separators. Everything else is disinfected using hospital grade solutions and with step by step.

Petite Fleur is a leading Singapore florist, known for having the best flower delivery services in Singapore. Their fresh, handcrafted bouquets possess a unique style of enchantment and romance, fashioned by their keen eye for detail, colour and design. Only premium blooms are used, so their flowers last longer than average and will remain to flourish in your homes. Because they believe in spreading love & bringing people together with flowers, their passion is brought into their studio and transformed into beautiful, elegant flower bouquets--loved by all. They believe in spreading love & bringing joy to the special mums in your life.

Amrita’s Artisan Bakeology emerged from a heartfelt journey of a self-taught baker, Amrita, who turned her childhood passion for baking into a flourishing home-based bakery. With a dedication to using premium ingredients and sustainable practices, her creations not only tantalize taste buds but also tell stories of tradition, creativity, and love, crafting moments of indulgence that elevate every celebration. Awarded the title of the best cake shop by Honeycombers and featured in renowned media outlets like Channel NewsAsia and HerWorld magazine, Amrita’s Artisan Bakeology continues to leave an unforgettable mark on Singapore’s culinary scene.

The vision at Purple and Pure is to prioritise sustainability and social responsibility, ultimately leading to a healthier planet and more equitable societies. By reducing single-use plastic waste, we’re working towards advancing social change. Their sustainable and stylish eco-friendly presents and corporate gifts allow you to show your commitment to protecting the environment with every purchase – and helping women in need. They firmly believe that even small decisions can have a positive impact on our planet. That’s why their mission is to promote these values by creating beautiful plantable seed gifts that benefit both people and the environment. Their commitment to accessible, eco-friendly, and plastic-free corporate gifts and personal presents also extends to creating job opportunities for underprivileged women.

A Singapore-based home fragrance and wellness gifting company dedicated to creating products that not only make you feel good but also contribute to your well-being. Every soap, candle, and self-care gift set is handcrafted in our studio with love and care. At MIRA, they take pride in our commitment to sustainability. All their products are Vegan and Palm Oil free, crafted from premium ingredients like essential oils, herbs, botanicals, and other natural wonders. In a bid to reduce waste, their gift sets are designed without printed logos on boxes and tissue paper, encouraging reuse. Even their tissue paper and water-activated tape go the extra mile—made with sustainable soy-based inks, FSC-certified, compostable, and from recycled materials.

Sandbar is inspired by the things the founder, Mel Reid is most passionate about - Family time, sustainability, and our environment. Their purpose is to make an impact, to protect the ocean, to preserve our world so that our children can grow up with an ocean abundant with sealife. As Mel grows up in the Canary Islands with clear waters and rugged coastlines and later becoming a keen diver, the ocean is SO important to her. It’s clearer than ever before how extreme ocean plastic has become and the urgency we need to have in protecting it however we can. At Sandbar, their swimwear is made using Repreve, which is an engineered yarn from North Carolina. Repreve a widely known recycled fibre and is made 100% from recycled plastic bottles. We love it because it also has a U Trust verification with a tracable FibrePrint so you know where it comes from.

Feroza grew out of a love of Indian hand-block printed textiles. Their debut collection is a line of hand-printed bedding and accessories (for ages 0-5 years) using the finest 100% cotton fabric. They have reinterpreted traditional motifs to offer timeless and sophisticated patterns that give a fresh, modern and playful look to your child’s room . As a socially responsible lifestyle brand, they work closely with local artisans in Rajasthan to keep alive this dying art. Variations in colour and print are inherent to the printing process making every single piece in this collection unique and special.

Living Nature is a premium plush toy brand by Keycraft, renowned for its lifelike animal designs that combine educational value with eco-conscious craftsmanship. Established in 1974, the brand offers a diverse range of soft toys, each featuring detailed realism and accompanied by informative tags about the animal's behavior, habitat, and diet . Committed to sustainability, Living Nature utilizes recycled post-consumer PET plastic for stuffing, ensuring their products are both environmentally friendly and safe for children . These plush companions are designed to inspire a love for wildlife and serve as cherished keepsakes for animal enthusiasts of all ages.

Singapore Lactation Bakes (SLB) is a homegrown brand founded in 2015 by Joanna Goy to help breastfeeding mothers boost their milk supply through delicious lactation treats. Known for their cookies, brownies, muffins, and teas made with milk-enhancing ingredients like oats and brewer’s yeast, SLB offers freshly baked, halal-certified products that are widely trusted by nursing mums across Singapore.

Steiff is a renowned German toy company, founded in 1880 by Margarete Steiff in Giengen an der Brenz, Germany. The brand is best known for creating the first teddy bear in 1902, featuring a distinctive button in the ear, which has become its trademark. Steiff's products are celebrated for their exceptional craftsmanship, using high-quality materials like mohair and cotton, and are often considered collectibles. The company continues to produce a wide range of plush animals, including limited edition and vintage replica bears, maintaining its legacy as a leader in the plush toy industry.

Sophie la girafe is a French brand famous for its iconic baby teether, first launched in 1961 by the company Vulli. The brand focuses on creating safe, natural, and sensory-rich toys designed to support early childhood development. Made from 100% natural rubber and food-grade paint, Sophie la girafe is handcrafted in France and beloved worldwide for its gentle texture, lightweight design, and ability to soothe teething babies. Over the decades, Sophie has become a trusted and timeless symbol in baby care, expanding its product range to include rattles, teethers, and other baby essentials while maintaining a commitment to quality, safety, and sensory engagement.

Maison de L'Asie's perfumes are crafted by master artisans in Grasse, France, the birthplace and home of French perfumery. Made at a concentration of 35-40% with a harmonious blend of the finest botanicals and sustainable, lab-crafted synthetics for depth and longevity, each scent evolves beautifully on the skin and lingers long after the day is over.

Marie-Chantal is a luxury children's clothing brand founded in 2000 by Crown Princess Marie-Chantal of Greece. Known for its timeless, elegant designs and high-quality fabrics, the brand offers classic pieces for babies and children up to age 12. With a signature angel wing motif and a focus on craftsmanship, Marie-Chantal blends royal charm with modern practicality, making it a favorite among stylish, discerning families worldwide.

and the little dog laughed is an Australian brand founded by designer Kylie Platt, inspired by the magic of childhood and the nostalgic charm of handmade keepsakes. Each piece is thoughtfully crafted in small batches using natural materials, with hand-finished details that give every toy its own personality. Designed to be timeless, comforting, and cherished for years, these creations celebrate the joy, imagination, and wonder of being little.

Snuggle Hunny Kids is an Australian brand founded in 2015 that specializes in organic baby clothing, swaddles, and accessories. Known for its nature-inspired, artist-designed prints, the brand focuses on comfort, sustainability, and ethically sourced materials, making it a favorite among eco-conscious parents.

The Florté is a Singapore-based floral studio founded in 2017, inspired by the flower markets of Covent Garden, London. Known for its modern botanical aesthetic, the brand offers fresh, dried, and preserved flower arrangements for gifts, events, and home decor. With a focus on artistry and quality, The Florté also provides Bloom Boxes, floral subscriptions, and event styling, bringing elegance and meaning to every occasion.

Katie is a British-born photographer based in Singapore, where she’s lived for nearly a decade. A mother of three, Katie specialises in natural, relaxed family photography that captures real emotions: the laughter, the baby curls, and the beautiful connections between loved ones. With a background in photography from Kensington & Chelsea Art College and experience in advertising in London and Hong Kong, Katie’s style focuses on simple, organic imagery using natural light. If you love authentic, heartfelt photos that tell your family’s story, she’s the perfect choice.

Aleyda Mobile Spa was born in 2010 primarily to provide pampering and relaxation services in the workplace and home. Over the decade, they have expanded to include therapeutic modalities in their treatments and conduct workplace wellness programmes. From a four-person outfit, they have since grown to be 23 staff strong. Their team of experienced massage therapists are personally trained by them to ensure the signature therapeutic and restorative Aleyda touch is infused in every client interaction.